Sage Beauty Club

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Brand Identity / Packaging Design / Advertising

SAGE BEAUTY CLUB

Sage Beauty Club is a beauty salon brand with its own line of cosmetic products, aimed at rethinking beauty through its debut line "Gentle Care Beyond Glamour". This series embodies the essence of modern design and the philosophy of natural beauty, striving to provide consumers with a positive experience filled with pure natural energy.

ASSIGNMENT

The task was to develop a comprehensive brand identity system and advertising campaign concept for Sage Beauty Club, focusing on the brand's commitment to natural beauty and balanced modern visual code. The solution needed to reflect the brand's core themes: nature, floral motifs, and the principles of medical cosmetics design. The goal was to create a cohesive visual identity that not only cares for the skin but also promotes harmony between inner and outer well-being.

SOLUTION

The brand identity of Sage Beauty Club seamlessly blends natural elements with modern design and advertising principles. The visual identity is based on natural colors and minimalist layout design, complemented by the rhythm of a repeating logo and brand symbol. Gradients inspired by the style of Jeti Aspan (translated as "the seventh heaven"), the founder of Sage, emphasize the variety of celestial shades. The advertising concept revolves around the theme of water as the essence of life and healing energy, with flowers symbolizing refined natural beauty. The makeup of the models highlights the superiority of natural beauty, focusing on genuine aesthetics and authenticity.

Release: 2021

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Client: Jeti Aspan

Project: Sage Beauty Club

Creative Director: Eugene Wysota

Sage Logo Design: Lesha Limonov
Jeti Aspan Logo Design: Helen Trophimova

Mockup Production: Bendito, Maison, Creatsy, Republic, Orbyt, Copal, Beyond Forms, Directory, Hazard, Format
Stock Photo and Video Production: Jacob Wackerhausen, Delmaine Donson, Cottonbro Studio

WDB© W Design Bureau, Instagram, LinkedIn
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